Fashion

New logos, New commitments: 5 brands who revamped their identity

They'll show you that they are now completely different from its predecessors!
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As of late, many brands are changing their logos whenever a new creative director join their family to generate buzz and to take the chance to revamp their identities.

In the digital era, we remove special symbols for less cluttered hashtagging, nor do we mark specific cities like 'PARIS' or 'MILAN' as a global marketing strategy. The overall design trend now is simple and straight Gothic style.

And, of course, the brand image itself is looking younger too with more daring, fun and quirky acitivations and collections.

 

 

Pass the slide below

Here are 5 fashion houses who have just gotten facelifts:

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With Riccardo Tisci helming Burberry, the British label removes the iconic Burberry knight and changes the font style from Serif to Gothic.
There are no changes with the spelling of BALENCIAGA but now the letterings are more narrow and bold.
Moving to more contemporary grounds, we now call the house of Yves Saint Laurent simple as "SAINT LAURENT" (for the fashion division, at least).
Instead of the "CK" logo in the background, Raf Simons takes a straight-forward with the CALVIN KLEIN logo.
With the new era helmed by Hedi Slimane, CELINE removes its accented "E" to revert back to its original logo.

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