NewJeans's Hanni takes over Seoul for latest Gucci global campaign
Taking on a stylish stride, Hanni traverses the vast city of Seoul to flaunt the Horsebit 1955 bag and Horsebit 1953 loafers with the city's most iconic spots as her backdrop.
From the panoramic view of Namsan Tower to the idyllic Han River and the intimate food alleys in Seoul, NewJeans's Hanni brings Gucci to the city's most iconic spot for the latest Gucci global campaign.
Envisioned by creative director Sabato De Sarno, the campaign co-stars the Horsebit 1955 bag and Horsebit 1953 loafers, celebrating the house's equestrian heritage, where the iconic clasp is inspired by a horse’s bridle, solidating its mark as a distinctive code for Gucci since the 1950s.
Effortlessly embodying the elegant yet contemporary spirit of this collection, Hanni navigates the city in style, showcasing the beauty and versatility of the iconic bag and shoes.
In these candid images, Hanni adds her youthful and sporty charm to the Gucci aesthetic - proving to us that she is indeed the perfect Gucci girl we all come to know and love. With this campaign, Gucci also introduces three new Horsebit 1955 bags, crafted in different materials in Gucci Rosso Ancora, which are available exclusively South Korea.
A fun fact: Hanni also marks one of the first females to wear the Horsebit 1953 loafer in a Gucci campaign - the perfect milestone to celebrate the icons, Hanni and the Gucci Horsebit.
Scroll down to see the full global campaign images:
Watch the campaign film right here:
