Creative spirits Edison Chen and Kybum Lee reimagine Longchamp with a theme centered on "Been a CHAMP a LONG time”.

Before the world of fashion embraced and hyped over the concept of <a href="https://www.lofficielmalaysia.com/fashion/mr-bags-celebrate-the-spirit-of-a-gourmet-for-longchamp">artist collaborations</a>, Longchamp has already been partnering with talented individuals to reimagine the Parisian house.

From the Jeremy Scott seasonal offerings to <a href="https://www.lofficielmalaysia.com/fashion/mr-bags-celebrate-the-spirit-of-a-gourmet-for-longchamp">special collaborations with Mr Bags</a> and <a href="https://www.lofficielmalaysia.com/fashion/longchamp-gets-street-styled-by-shayne-oliver-hood-by-air">Shayne Oliver</a>, Longchamp has never ceased to excite us with new projects that take the brand out of its comfort zone.

And the latest to join the portfolio is Emotionally Unavailable (EU), a contemporary and streetwear brand founded by two talented&nbsp;creative spirits Edison Chen and Kybum Lee.

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The collaboration sparked when Longchamp Creative Director Sophie Delafontaine chanced upon the brand in Shanghai.

She says, &ldquo;I first discovered Emotionally Unavailable when I bought a T-shirt for my brother in Shanghai. It made me want to know more about the guys behind the label.&rdquo;

Edison Chen follows the tale saying,&nbsp;&ldquo;So chance actually had Sophie and me meet randomly in Japan, just to catch up with each other and get acquainted. I felt like we vibed pretty well, so we decided to find a project to work on together.&rdquo;

https://www.longchamp.com/my/en/longchamp-pliage-eu/

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Thus the Longchamp x Emotionally Unavailable collection was born - a collection inspired by&nbsp;design duo&rsquo;s (Edison and Kybum) vision, which is the mindset of the champion boxer, who fights on even when he&rsquo;s down.

Taglined &ldquo;Been a CHAMP a LONG time&rdquo;, the duo wants to spread a bigger message, which is to be champions of our own life, echoing&nbsp;the optimistic, dynamic attitude of Longchamp.

&nbsp;

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&ldquo;We&rsquo;re not trying to do a boxing-inspired collection. We&rsquo;re talking about heartbreak, deep love and self-strength. These taglines come out because we&rsquo;re all in this constant struggle of relationships and feelings &ndash; not only in love, but with our siblings, our parents, our co-workers. It&rsquo;s this thing everyone goes through.&rdquo;

- Edison Chen.

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On the collection itself, it celebrates the&nbsp;unique cross-gender, cross-generational appeal of the Longchamp&nbsp;Le Pliage&reg;, while also bringing the EU&#39;s&nbsp;signature offbeat humour to play.

With various designs centered around the boxer aesthetic including&nbsp;two unisex pieces of black satin shorts and a matching kimono with a white tie belt; while others feature&nbsp;athleisure staples of a grey-marl hoodie, black sweatshirt, and black and white tees printed with the &ldquo;Been a CHAMP&rdquo;.

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On to the spotlight of the collection, the bags are now infused with&nbsp;typography designs like the&nbsp;&ldquo;Been a CHAMP&rdquo; version on four nylon options of the Le Pliage&reg; &ndash; a shoulder bag, a small tote, a cute mini backpack, and a belt bag.

Others include a spacious travel bag that is decorated with red EU hearts and Longchamp racehorses; and the Le Pliage&reg; Cuir, which now features&nbsp;a bold, boxing-style logo printed over the EU bleeding heart.

&nbsp;

Swipe the gallery below to see the campaign shot by photographer&nbsp;Kenneth Cappello:

The Longchamp x Emotionally Unavailable collection launches on 27th April 2021 at select Longchamp boutiques worldwide and also on the Longchamp official e-commerce platform.

For more information and to purchase, visit <a href="https://www.longchamp.com/my/en/longchamp-pliage-eu/">www.longchamp.com</a>.

Rise up as "Champs" with the Longchamp x Emotionally Unavailable (EU) collab

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