The Braun Identity: Braun Büffel Spring/Summer 2020 collection
Having introduced a string of exciting releases that break away from conventions in the recent seasons, Braun Büffel continues to bring forward a bold and unique approach. For its Spring/Summer 2020 collection, the brand takes influences from the rise of non-conformity in the Generation Z era.
Aptly themed “Individualism”, it seeks to explore the cultural continuity of individualism and diversity living in perfect harmony. From technical innovation to design ingenuity, sustainability and passion for the craft, all these essential design elements and pillars came together in a fascinating fusion to shape the diverse and dynamic style of the collection.
Apart from remaining committed to the environment and sustainability through the use of a varied mix of innovative materials such as recycled nylons, the collection also boasts an updated #BBMonogram artwork which comes in Military Green for the men’s collection and Multigreen for the women’s.
A kaleidoscopic display of vibrant colours aimed at evoking a sense of positivity kick-starts the women’s range, enhanced with patent leather details and recycled, graphic nylon; alongside assorted calf leather. From there, the accessories are categorised into three distinctive lifestyle collections: maximalist luxury with exquisite features; nylon-driven travel explorer crafted especially for millennials bitten by wanderlust; and essential work and everyday pieces catered to women on the go.
The men’s line, meanwhile, takes on sportswear-inspired shapes in cool shades of black, whiskey, plum and midnight navy with technical fabrication and accessories fit for the contemporary way of life.
Choose between the modern executive lifestyle that revolves around structured shapes with minimalist detailing and the tech-urbanite in hi-tech materials and innovative fastening systems dedicated to men’s love for all things technology.
Visit braunbuffel.com to find out more.
