Valentino unveils its second text-only campaign Valentino the Narratives II
Through the power of words.
Pierpaolo Piccioli’s sensibility and passion towards the literary world goes without saying.
For Valentino’s Fall 2019 collection, he recruited four contemporary poets to bring poetry booklet ON LOVE to life, launched a card game collaboration with We’re Not really Strangers in 2021; and, in the same year, “The Narratives” campaign was introduced.
Entering its second chapter, Valentino the Narratives II enlists the help of 17 authors to strengthen the Maison’s commitment to empowering Arts and Culture. The result is a polyphonic conversation that revolves around “love”, brought to life through a series of words-only dynamic campaign layouts that reminisces the palette of Valentino's recent runway collections.
Just like its debut instalment, Valentino the Narratives II is on a mission to sustain indie bookstore, and with the renewed partnership with Emma Roberts and Karah Preiss’ Belletrist bookclub, Valentino will continue to encourage cultural happenings and bringing together individuals and their voices.
Valentino the Narratives II is currently taking over selected bookstores in New York and other cities:
Discover more on valentino.com
