Watches & Jewellery
Bella Hadid is the new face of TAG Heuer
The Swiss watchmaker welcomes model and It girl Bella Hadid into its family of ambassadors
Bella Hadid is on a roll.
Barely two months into the new year, the model is proving to be a force to be reckoned with – if her portfolio of endorsement deals (think Bulgari, Fendi and Dior) is anything to go by.
Now Hadid has also added TAG Heuer to her list as the new ambassador and female face of the luxury Swiss timemaker.
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TAG Heuer | Bella Hadid
The announcement was made earlier this week at a special event in New York, where Hadid made her official TAG Heuer debut alongside CEO Jean-Claude Biver.
Jean-Claude says, "I am delighted to welcome Bella into the family of TAG Heuer ambassadors. [We] have a real team spirit. We need someone like Bella to help us capture the bold and confident spirit of young people today."
