In Bangkok for Swarovski Brilliance For All celebration
Question: How do you celebrate four exhibitions, namely Swarovski Milestones, Karlie Kloss in #BEBRILLIANT, the latest Autumn/Winter 2017 Urban Fantasy collection and the game-changing Swarovski Remix Collection, in one memorable showcase?
Answer: Choose a bustling and culturally rich destination that is Bangkok.
And our deputy editor John Ng was one of the few Malaysian media who had the chance to witness it all at Asia's "Land of Smiles", along with Malaysia's very own Friends of Swarovski Venice Min and Neelofa.
(Swipe gallery below to see the Swarovski exhibits)
Themed "Brilliance for All" – from the exhibitions to the fashion show to the after-party – the event successfully turned the spotlight on Swarovski’s innate penchant to provide quality, craftsmanship and creativity through contemporary designs.
We caught up with Aymeric Lacroix before the celebration kicked off – and this was what the managing director of Swarovski’s Consumer Good Business Southeast Asia had to say about the celebration.
Brilliance for All in Bangkok.
“The city is chosen for its perfect balance between heritage and modernity, which is not unlike the exceptional Swarovski tradition that radiates a sense of contemporary glamour.”
(Swipe through the gallery below to see the photos of the celebration)
The Swarovski Remix collection
“I believe it will be a bigger hit than the last one – especially with the Swarovski Remix Collection that takes on an innovative feature that empowers women the ability to customise the jewellery to match to their personal styles"
"You can be very creative with the magnetic closure at both ends of each strand, which we have developed – wear it as a single-wrap bracelet or combine a few to turn them into a necklace.”
(Swipe through the gallery below to see the collection)
What makes Swarovski so desirable?
“As you know, we are the world leader in the production of cut crystal, so the beautiful brilliant sparkles of all our products are unmatchable. Affordability is another factor. Daniel Swarovski once said, ‘Diamonds are for royalty. I want to create a diamond for every woman.’"
"Everything we do is in alignment with the mission and vision of our founder, and that has worked very well for us.”
