Watches & Jewellery

Lady Gaga for Tiffany & Co.’s “Legendary Style” campaign

This new Gaga x Tiffany collab made its debut at the Super Bowl half time show.
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Together with Lady Gaga's first ever Super Bowl halftime show, Tiffany & Co. has another bomb for us as they cast Mother Monster herself for its new jewellery campaign – Legendary Style.

Marking Tiffany & Co.’s first ever campaign to be broadcasted at this major sports event, the campaign film features Lady Gaga in its latest jewellery collection “Tiffany Hardwear”.

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Introducing Lady Gaga for Tiffany HardWear
"You know you will have a truly special moment if you go to Tiffany's store and look into those windows."

The film, which is a collaborative effort of Grace Coddington, David Sims and the Tiffany & Co. in-house team, opens with Lady Gaga playing the harmonica as she tells her story of growing up with Tiffany & Co. in New York City.

 

The Tiffany HardWear Collection will be made available for pre-order on 5th February 2017 before being made available in-stores worldwide on 28th April 2017.

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