Truly timeless.

First introduced by Chanel in 1987, the&nbsp;Premi&egrave;re watch&rsquo;s legacy encompasses a variety of iterations, ranging from ceramic and white gold to pearls and diamonds, and it&rsquo;s now back to its very inception. 
As the couture house&rsquo;s inaugural venture into watchmaking, Premi&egrave;re transcends its functional role and becomes an objet d'art. It blurs the line between timepiece and jewellery with an octagonal case that mirrors the stopper of the N&deg;5 fragrance bottle and an interlaced chain borrowed from the Chanel classic handbags. However, what truly captures Chanel&rsquo;s spirit of freedom and audacity is the black-lacquer dial with no numerals or hour markers.

In the latest Premi&egrave;re &Eacute;dition Originale watch campaign, Lily-Rose Depp&rsquo;s embodiment of modern elegance perfectly complements the watch&rsquo;s return. Directed by Inez &amp; Vinoodh, the campaign captures Lily-Rose Depp in Gabrielle Chanel&rsquo;s mythical apartment at 31 rue Cambon in Paris, and against the backdrop of storied sanctuary, the Premi&egrave;re &Eacute;dition Originale watch evokes both the house&rsquo;s heritage and modern sensibility. 
Swipe the gallery to take a look at the behind-the-scenes images from the campaign:

Discover more on <a href="https://www.chanel.com/my/watches/premiere/c/4x2x2/">chanel.com</a>.

Lily-Rose Depp is the muse of Chanel’s Première Édition Originale watch

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