Swarovski sends us to heaven with 'VENUS' Campaign by Steven Meisel
Designed by creative director Giovanna Engelbert, the new Swarovski campaign is inspired by the iconography of Venus, the goddess of beauty, love, fertility and spring nature.
A brilliant metamorphosis, Swarovski's new VENUS campaign envisioned by Giovanna Engelbert interprets a series of otherworldly creatures, celebrating the Swarovski Florere, Idyllia, Gema, Dextera and Millenia jewellery families, with a focus on tropical flora and fauna with artistic make-up by Pat McGrath.
The series of four portraits taken by Steven Meisel represent the personalities of the butterfly, parrot, pineapple and turtle celebrating the wonder of the natural world.
Inspired by Swarovski's Austrian heritage, the new campaign references the magical garden rooms created by Empress Maria-Theresa in Schönbrunn Palace in Vienna in the 18th century. A crystal garden where jewels melt and transform into fantastic creatures. The protagonists are represented with a series of hypnotic portraits that convey the idea of the savoir-faire of jewellery families.
Scroll down to find out more about Swarovski's new campaign
Let yourself be transported into a magical world told through timeless elegance with the new Swarovski jewellery campaign for the spring summer 2024 collection, inspired by the iconography of Venus and designed by the creative director Giovanna Engelbert.
Thus the iconic Venus, goddess of beauty, love, fertility and spring nature, comes to life with a new light, embracing contemporary values such as strength, female emancipation, creativity and an innate class. This is the heart of the campaign story by iconic photographer Steven Meisel, featuring a stellar cast of supermodels including Irina Shayk, Fei Fei Sun, Imaan Hammam, Karlie Kloss and Abby Champion.
Each of these wonderful muses perfectly embodies every different facet of modern beauty and femininity, with a collection inspired by the universe of the deep.
"Every woman becomes a symbol of "Joyful Extravagance", a perfect combination of joy, eccentricity and luxury."
Speaking of glam, however, everything in the beauty department was taken care of by the hairstylist Guido Palau and the renowned make-up artist Pat McGrath.
"The Venus campaign brings to life the Spring/Summer 2024 collection, inspired by a dream of an underwater universe. In this campaign, I reimagined the timeless Venus archetype, exploring it through a modern interpretation that resonates with contemporary ideals of elegance, empowerment, creativity, and grace perfectly embodied by these iconic models," concludes the creative director Giovanna Battaglia.
Discover the new collections now on www.swarovski.com.
