Swatch takes a bold step with new COLORS OF JOY collection
Six fun and vibrant colours that will perk up your style.
Get ready to turn up the heat and soak in the sun with Swatch’s latest burst of vibrant energy — the COLORS OF JOY Collection, a new supersized edition of the ultra-lightweight BIG BOLD watches. This summer, it’s all about breaking free from the ordinary and diving headfirst into a season filled with colour, fun, and unforgettable moments.
Swatch has always known how to capture the spirit of summer, and this collection is the ultimate way to ensure your style is as hot as our tropical weather.
The COLORS OF JOY collection is a love letter to everyone who lives life in full colour, featuring six supersized BIG BOLD models in YELLOW JOY, ORANGE JOY, TURQUOISE JOY, PINK JOY, PURPLE JOY and NAVY JOY. Just like the names, these watches are made for those who embrace every joyous vibrant moment in life.
In collaboration with Swatch, we cast Malaysian tastemakers Justin Wei Qing and Law Combe in an exclusive video shoot to showcase these bold new wrist candies.
BIG BOLD isn’t just your regular watch — it’s an attitude, a declaration that bigger really is better, especially when it’s drenched in the most eye-popping, feel-good colours you can imagine.
Imagine strapping on one of these beauties before heading out for a sun-soaked day at the beach or a spontaneous brunch date with your besties. From juicy oranges to refreshing blues, these watches are pure bliss in every shade and with their fully transparent design, they add a playful twist to any outfit, whether you’re rocking your favourite sundress or print shirts.
But these watches aren’t just about looks—they’re made to keep up with all your summer adventures. Crafted from biosourced materials, they’re as lightweight and comfortable as your go-to flip-flops, with the added bonus of being water-resistant. So whether you’re cannonballing into the pool or catching waves at the shore, your BIG BOLD watch is right there with you, ready for anything.
Swatch is all about those little details that make a big difference. The integrated, injection-molded bracelet also comes with a biosourced folding butterfly clasp, a feature usually reserved for the fanciest of timepieces. But in true Swatch style, they’ve made it effortless, cool, and totally summer-ready.
So why settle for ordinary when you can have extraordinary? The COLORS OF JOY Collection is here to make your day brighter, bolder, and a whole lot more fun. Slip one on, feel the joy, and get ready to make every second count.
Discover the Swatch COLORS OF JOY collection now on www.swatch.com.
Credits:
Creative direction: Calvin Chong
Videography: Jackie Mah
Hair: VV Chan
Makeup: Jenn
Assistant: Noel Khoo
Outfits: All Saints
Talent: Justin Wei Qing, Leeloo Larcombe
