Tiffany & Co. reimagines "LOVE" with Curtis Kulig
“Blue is the Color of Love,” marks the latest in Tiffany’s long history of working with innovators and revolutionary artists.
The word "Love" is one that has always been closely associated with Tiffany & Co., as one of the most sought-after jewellers to celebrate all love moments - from engagement to weddings and anniversaries.
This Valentine's day, Tiffany & Co. presents “Blue is the Color of Love,” a campaign to celebrate the world of love and commitment, in line with Valentine's Day this coming 14th February 2022.
Continuing on with Tiffany’s long history of working with innovators and revolutionary artists, the jeweller has joined hands with New York artist Curtis Kulig to create a series of artwork to celebrate the power of art, words and love itself.
Known for his signature “Love Me” mantra, Curtis Kulig recontextualizes the concept in bold Tiffany Blue® typography to show messages like “Dare Me,” “Know Me” and “Kiss Me”.
Kulig's work has always been a powerful and intimate message spread across New York City through walls, canvases, neon lights and more.
Now, marrying that essence of his concept to Tiffany & Co.'s values and aesthetic, his new artworks will be displayed alongside the jeweller's latest collections including Tiffany HardWear, Tiffany Knot and Tiffany T.
Scroll down to see how we pair each jewellery design with Kulig's artwork:
The Tiffany & Co. x Curtis Kulig “Blue is the Color of Love” campaign debuts globally on print and digital platforms, as well as on Tiffany.com.
