Happenings

In New York: Gucci Bloom Launch Party

The concrete-bound MoMA PS1's courtyard was all decked out to celebrate Gucci Bloom.
clothing apparel sleeve person human long sleeve jacket coat face

For one day only, the concrete-bound MoMA PS1's courtyard was bedecked with bright green grass carpet, blooming blossoms and bamboo bales to unveil Alessandro Michele’s first fragrance, Gucci Bloom.

The psychedelic dreamland was graced with the presence of Dakota Johnson, Hari Nef and Petra Collins who are also the faces of the new scent.

While Michele bantered with some of his guests, others were treated to an array of mouth-watering canapés, delectable champagnes and a lively performance by English electronic duo Goldfrapp.

(Swipe through the gallery below for more photos)

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Cipriana Quann and TK Quann
Petra Collins, Dakota Johnson, Alessandro Michele and Hari Nef
Sean Lennon
Briana Lance
Lana Del Ray and A$AP Rocky
Daniel Lonnstrom and Chloe Wise
Tamu McPherson and Petra Collins
Hari Nef and Odessa Young
Jiajia Fei
Salvor Menuez
Carlotta Kohl
Cleo Wade, Soko and Hari Nef
Maggie Rogers
Alison Goldfrap
Laura Love

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