Chivas brings I RISE, WE RISE to the forefront

Chivas has always been at the forefront of fashion, music, and mixology, driven by the belief that success comes from working together rather than alone. The I RISE, WE RISE initiative embodies this philosophy, emphasising that achieving greatness is rooted in shared goals and the strength of community.

As the I RISE, WE RISE event kicks off its third year, it turns its spotlight on the vibrant communities and subcultures born from the intersection of aspiration and creativity. In true underground spirit, this year's event celebrates the bold innovation that defines today’s youth subcultures. With a mix of music, street fashion, and mixology, it aims to capture the essence of the hustle generation – a new breed of Chivas drinkers who embrace their individuality and relentlessly pursue collective success.

On November 2, Jiospace in Petaling Jaya will transform into a vibrant hub for Chivas I RISE, WE RISE, an exhilarating celebration. This year’s event is all about honoring the genuine, inclusive, and fearless spirit of the hustle generation. With an unforgettable fashion collaboration, an exciting lineup of local and international DJs, and unique musical performances, this is an experience you won’t want to miss.

International artists Liu, WUKONG, and DJ Sally are ready to ignite the stage with their electrifying energy. Party starters Mr. Yang, Jovynn, and Teera Oliviae – some of the hottest DJs around – will also be spinning tracks. Plus, the incredible Sounds of Chivas will feature the talented ELECOLDXHOT crew alongside Elva Suyan’s powerful vocals and DJ Joleen’s high-energy beats. The massive RFXBO Orchestra will create a one-of-a-kind musical experience that fuses live orchestral music with dynamic DJ performances for a truly immersive show.