The popularity of bar products is rising for a reason: they bring benefits to human health and also to the environment. Find out all about them!

In recent years, people have become aware of the environment, and have noticed how attitudes carried out in the present can positively or negatively impact the not-so-distant future.
 Currently, the world population has suffered from bad choices made in the past; therefore, there is still the option of changing standards and doing good for humanity today, choosing better products that they will consume, preferring organic products, that companies are responsible for the environment, prioritizing sustainability, recycling, reducing use of plastics in their packaging,&nbsp;cruelty-free, vegan and also opting for products that use less ingredients harmful to the environment.
When it comes to the world of cosmetics, where the production of packaging reaches 120 billion per year, and most of them are used only once, that is, they are not recycled packaging, there is an urgent need to change attitudes, emphasizing that, in order to take care of beauty and maintain a self-care routine with hair and skin, this must be done through brands and products that value sustainability and the environment.

How to include this care in your beauty routine

There are several reasons to choose to maintain hair and skin health with environmental responsibility, when choosing to buy a cosmetic that does not impact the environment and animals as well, as most are of vegan origin and still maintain a great cost-benefit. 
Companies have created options for cosmetics in bars, which, in addition to reducing the packaging of products in plastic packaging, have greater durability during their use, as is the case of shampoos and conditioners in bars, which use less water in their production and integrate technology to their advantage to obtain the natural ingredients needed to maintain consumers' hair health and shine.
One of the well-known brands in the market is Use BoB (use.bob) &ndash; &ldquo;Bars Over Bottles&rdquo;, which, in Portuguese translation, means &ldquo;bars instead of bottles&rdquo;. The name already says a lot about the brand's proposal, which is to help reduce environmental impacts in the world, offering shampoos and conditioners for all types of hair in bars, with natural formulas favoring hair health, cruelty free and vegan. 
In their productions, they do not use chemicals that are harmful to the environment and are free of sulfates and parabens, for example.

The trend has also taken over the global cosmetics market, and other companies have started in the field, such as the Organic brand and Simple Organic, but the pioneer in the market is Lush, founded in 1995, in the United Kingdom, by a dermatologist and other investors. .

Brands that produce solid shampoos and conditioners promise great value for money for customers, ensuring that they last an average of 60 washes, as they do not contain water in their composition. And the manufacturers give the ideal washing tips to maintain durability. First, moisten the hair during the bath and then apply it on the scalp, massaging to create foam and cleaning the strands. Avoid keeping the bar under running water, so that it does not dissolve. In addition to these benefits to hair strands, brands have sustainability as their main objective. They do not use materials such as plastic for their packaging, and most of them make their packaging with recycled paper or bags that can be reused.
Another point to be highlighted is that the production of solid cosmetics is based on natural ingredients, such as vegetable oils and essences, thus ensuring a production free of harmful impacts to the environment and with sustainable attitudes. Such ingredients are extracted through technology, which is in favor of humanity, in addition to being vegan and cruelty-free, that is, without cruelty to animals. Entrepreneurs saw an opportunity with the market niche to bet on their new businesses, even more so because they are handmade. There are several advantages when adhering to these products that are trending in the market, and the brands also offer a variety of prices and diversification for each type of hair.

Trend appears in the world of makeup

Solid cosmetics were not only based on the production of shampoos and conditioners. The growth of sustainable consumption also affected the makeup line, which, in addition to not impacting the environment, tend not to harm the skin like other conventional cosmetics. Organic makeup, with vegan options and which are the new options on the market, have several brands that produce them, such as Bioart and Baims, which are big on the market today, and do not test on animals and are based on their productions. sustainability. Products based on natural ingredients are also sought after by people who have some type of skin sensitivity or allergy; such conditions can be diagnosed with the help of tests and qualified professionals in the field.
To start implementing in your care routine, it is easy to adhere to cosmetics with a sustainable basis in their concept and attitude, and there are several reasons to buy them: versatility, durability, care for health and the environment, greater variety of products and value for money. In addition to being beneficial to human health, nature is grateful for this choice.

Bar-shaped beauty products are an ecological trend now

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