Fashion label OVV to open first Malaysian boutique in Pavilion KL
One of the rising and most sought-after fashion labels of today, OVV is set to enter the Malaysian market this December with its first-ever stand-alone boutique opening in Pavilion KL.
Abbreviated from the phrase, "Original Vogue & Value", OVV is a brand that strives to introduce a sense of stylish and timeless elegance to build up the perfect wardrobe for women. By translating the high-fashion languages into valuable
products, you can find impeccable cuts, silky fabrics and comfortable fits at an affordable price in each of the designs.
And in light of its coming grand opening this coming 29th December 2019, let us take you through the OVV story, concept and collections:
“The charming of dressing well is to help a lady feel confident. The more confident she feels, the more fascinating she looks.”
– F. Scott Fitzgerald.
Revolving around the core concept of "Effortless & Affordable Chic", OVV is a fresh take of elegance and grace to arrive in Malaysia. With the mindset of creating a chic wardrobe that can boost the confidence of its wearers, OVV celebrates the idea of duality in the women it dresses: both rational and emotional; calm and passionate; intellectual and introverted; and hardness with softness.
But who are the women of OVV? To OVV, the urban working women who are fashionable, confident and are often likened to be "a fashion muse for women in the workplace" are their main target market. The OVV aesthetic is one of minimalistic, simple and chic designs created to satisfy the needs of all professional women.
Striking the perfect balance for the classic and popular, restrained and luxurious, elegant and casual, eternal and present, the OVV label features on three collections – New Classic, Smart Casual and Vacation & Event – a 360-degree approach to creating pieces to fit every occasion.
New Classic is where the focus centres on creating modern contemporary classics that are versatile and timeless – in other words, the "less is more" approach. For Smart Casual, OVV merges feminine and masculine elements to create designs that play with sharp arts and urban print.
Last but not least, Vacation & Event is a collection that focuses on elegance, where one can indulge in premium fabrication, impeccable silhouette and cut highlighting the delicately feminine spirit. The evening wear you can find within Vacation & Event is the perfect statement to deliver picture-perfect moments.
Mark your calendars and stay tuned for the official opening of OVV at Pavilion KL.
Scroll down to see more exciting fashion by OVV:
