The South Korean optical beast does collaborations like no other.

Gentle Monster and Fendi has joined hands to debut &#39;Gentle Fendi&#39;&nbsp;&ndash; an eyewear capsule collection that fuses the South Korean optical beast&#39;s cutting-edge vision with the Italian&nbsp;house&#39;s iconic craftsmanship.

This exciting new collaboration features two designs, where the first is&nbsp;a metal-acetate sunglasses that surfs the secret-agent trend with the punctuation of a bold Fendi logo, while&nbsp;the other&nbsp;model leans towards a wardrobe essential&nbsp;with&nbsp;a dash of dynamic&nbsp;Fendi and Gentle Monster &#39;cool kid&#39; attitude.

The Gentle Fendi capsule collection is presented with a campaign film produced by Russian artist collective AES+F&nbsp;(<a href="http://https://www.instagram.com/aesplusf/" target="_blank">@aesplusf</a>), concretising futurism with a grandiose, bizarre interpretation. Set against a classical architecture, models don the Gentle Fendi sunglasses, surrounded by magical creatures and minimal elements.

Swipe the gallery to check out the Gentle Fendi campaign produced by AES+F:

And because it is a Gentle Monster collaboration we&#39;re talking about,&nbsp;which always breaks boundaries when it comes to fashion collabs, the Gentle Fendi project involves a chain of other events&nbsp;including&nbsp;installations at selected Fendi and Gentle Monster boutiques worldwide;&nbsp;a Gentle Fendi Caf&egrave; in its home city Seoul; and a partnership with KakaoTalk to launch sticker characters Gennie and Fennie.&nbsp;

&nbsp;

<iframe frameborder="0" height="850px" scrolling="no" src="https://www.instagram.com/p/BxZjax1lhU9/embed" width="1080px"></iframe>

<iframe frameborder="0" height="850px" scrolling="no" src="https://www.instagram.com/p/BxRx51dF6lg/embed" width="1080px"></iframe>

<iframe frameborder="0" height="850px" scrolling="no" src="https://www.instagram.com/p/BxPRuhxFCs0/embed" width="1080px"></iframe>

The projects is&nbsp;unveiled along with the launch of Gentle Fendi on 7th May 2019 in Seoul.

Stay tuned for more updates on Instagram <a href="https://www.instagram.com/gentlemonster/" target="_blank">@gentlemonster</a>&nbsp;and <a href="http://instagram.com/fendi">@fendi</a>.

Gentle Fendi collab to launch eyewear, café and art installations

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