Longchamp’s latest campaign celebrates art, joy and fashion in the form of a university

In the Longchamp Spring/Summer 2024 campaign, energy bursts forth through the lens of acclaimed photographer and director Elaine Constantine. Set against the prestigious Lycée Henri IV public secondary school in Paris, the campaign features a spirited ensemble of students adorned in colourful attire, embodying the unique aesthetic of Longchamp with infectious vivacity.

“Elaine’s images capture the energy of bursts of laughter,” says Longchamp’s Creative Director. “Everything she does is dynamic, and she gives her models the freedom to be totally natural, totally themselves. When she’s shooting, she’s constantly moving around the group of girls who are also moving. It’s quite magical how she manages to bring vitality into a photograph, and of course it’s even more obvious on film. Elaine really is a master of her art.”