A contemporary it-bag to bring joy and bursting energy into your wardrobe.

Debuting in MSGM Women&rsquo;s Spring/Summer 2022 collection, a compact MINI CLIC&reg; bag in bold Vichy prints, eye-catching daisies, and &ldquo;tutti-frutti&rdquo; patterns, were sent down the runway, together with a larger sister model in fluorescent tones of yellow, pink, and green.

CLIC&reg; refers to click in Italian, the onomatopoeic term echoing a short and sharp sound caused by devices functioning with a snap mechanism. MSGM CLIC&reg; is a new family of accessories that characterises MSGM&rsquo;s current game plan.
MSGM CLIC&reg; bags exude fresh, fun, and energetic and personality, where the distinctive snap closure are inspired by classic satchels with a twist of Maison&rsquo;s heritage reference translated into modern element.
Crafted in 100% vegan leather, with lasered metal and neon reflector, the CLIC&reg; mechanism pays tribute to the Creative Director Massimo Giorgetti&rsquo;s love for brutalism and attractively contrasting with the bag's feminine silhouette and bright hues.

To commemorate the launch of the MINI CLIC&reg; bag, MSGM showcases a 3D/CGI campaign video with onomatopoeic quality &mdash; with the &ldquo;clicking&rdquo; sound of a bomb countdown timer,&nbsp; the CLIC&reg; mechanism is pictured to trigger the explosion of MSGM colour, an analogy to the bag is supposed to deliver ecstasy and fun.

<div style="text-align: center;">The MSGM MINI CLIC&reg; bag is available in MSGM&rsquo;s stores including Level 3 Parkson Elite, Pavilion Kuala Lumpur, and <a href="https://row2.shop-msgm.com/collections/women-bags">shop-msgm.com</a>.</div>

MSGM CLIC® is the new family of it-bags of the Maison

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