MSGM CLIC® is the new family of it-bags of the Maison
A contemporary it-bag to bring joy and bursting energy into your wardrobe.
Debuting in MSGM Women’s Spring/Summer 2022 collection, a compact MINI CLIC® bag in bold Vichy prints, eye-catching daisies, and “tutti-frutti” patterns, were sent down the runway, together with a larger sister model in fluorescent tones of yellow, pink, and green.
CLIC® refers to click in Italian, the onomatopoeic term echoing a short and sharp sound caused by devices functioning with a snap mechanism. MSGM CLIC® is a new family of accessories that characterises MSGM’s current game plan.
MSGM CLIC® bags exude fresh, fun, and energetic and personality, where the distinctive snap closure are inspired by classic satchels with a twist of Maison’s heritage reference translated into modern element.
Crafted in 100% vegan leather, with lasered metal and neon reflector, the CLIC® mechanism pays tribute to the Creative Director Massimo Giorgetti’s love for brutalism and attractively contrasting with the bag's feminine silhouette and bright hues.
To commemorate the launch of the MINI CLIC® bag, MSGM showcases a 3D/CGI campaign video with onomatopoeic quality — with the “clicking” sound of a bomb countdown timer, the CLIC® mechanism is pictured to trigger the explosion of MSGM colour, an analogy to the bag is supposed to deliver ecstasy and fun.
