The Lacoste x Minecraft collection brings pixels and games in style
Time to dive into this gamer-chic athleisure collection and express your personal style with Lacoste x Minecraft.
This Spring/Summer 2022, Lacoste is back with another thrilling collaboration and this time, it is with the iconic retro-styled sandbox game Minecraft, where the two brands join hands to present a playful and on-trend collection of essentials designed to elevate your wardrobe.
For this collaboration, Lacoste takes us on a deep dive into the world of Minecraft where we see game girls Atomicmari and Shubble, music artist Brawk, and video creator Smajor venturing out into the Croco Island map, a special Minecraft universe created based on the creative expression of Lacoste.
Bringing elements from both the real and virtual world, the classic sporty Lacoste motifs are reinterpreted using Minecraft’s iconic pixel blocks, resulting in the birth of the new green Lacoste emblem logo seen within the collection.
New graphic elements are also created to harmonise the aesthetics between both brands to create this collection of pastel-hued retro-athleisure essentials.
From soft lemon yellow to candy pink and mint green, the colour scheme dances beautifully within this sporty-retro collection. You will also find iconic quotes from both brands incorporated into the key pieces including hoodies, sweat pants, t-shirts and more.
The new pixelated green emblem motif also made its way into the collection creating fun and colourful printed polo shirts, caps and shorts to add a touch of summer into your wardrobe.
Swipe the gallery below to see the collection:
Gamer, discreet, sporty, explorer, risk-taker: there are as many profiles as there are players and there are also an infinite variety of game styles - and styles in general. This Lacoste x Minecraft collection is created with that key element in mind - to allow players (and wearers) to create their own unique character profiles using the exciting silhouettes and designs from the collection.
No matter if you are going for a gamer chic vibe, a sporty spice aesthetic or even a cool edgy retro look, the possibility is endless and Lacoste x Minecraft is right there with you. Game start!
Swipe the gallery below to see the collection:
