Nike presents Icon Clash, a collection rooted by basketball
Rooted in basketball aesthetics and made for the ladies, Nike presents the Icon Clash collection, a series of vibrant and chic work-out outfits made for modern-day workouts.
"Feminine Glam" is the keyword for this collection, where black is the core colour which is accented with touches of red, white and gold (almost as if it is made for the festive season). The silhouettes are fluid and free to give its wearer the freedom of movement – be it twirling and skipping on the dance floor or strutting down the streets like it's the runway.
Featuring gold and silver metallics motifs, and paired with detailed stripes, jersey fabric and engineered knits, the Icon Clash is all about having versatility where women can wear the collection whenever and wherever they please (of course for whatever reason they want to).
That turns us to the campaign film and imagery for the collection, where Nike engaged various dancers/athletes from Seoul, Tokyo, New York, Berlin, LA and Campania to do a special shoot in New York to illustrate the idea of Icon Clash. The cast included 1Million Dance Studio's Lia Kim, choreographer Luam Keflezgy, Harlem Globetrotter's Fatima Lister, dancer/choreographer Rie Hata and yoga master trainer Kara Liotta.
Each of them contributed a touch of their personal movements and style into the choreography of the campaign film, where it is a fusion of movements and dance performed by women of multiple disciplines from all over the world. The word "swag" might even be too mild to describe the beauty and energy of the collection.
And our top picks from the collection? The Icon Clash tearaway pants (with white stripe accent), the gold chain jacket and the white jersey top in black and white.
