Puma x KidSuper Studios is a fun ride back to Puma’s roots in football
Puma announces collaboration with KidSuper Studios, a New York-based creative artist collective founded by multi-hyphenated artist Colm Dillane.
As soon as he received the invitation to collaborate, Colm Dillane decided to deliver the synergy of creativity and football - a passion holds dear to his heart and also the roots in Puma. Refusing to play safe, the collection evokes a sense of surrealism and feelings of nostalgia with a mixture of unexpected materials against a creamy, mellow palette.
“you can’t beat old images of Pele winning a World Cup in PUMA cleats, that is inspiration. I want to create a brand that can have an equal positive effect on iconic moments.”
-Colm Dillane
For the KidSuper Studios’ first-ever major crossover, Colm Dillane is not afraid to imbue his own character and vision.
From jerseys to tracksuits and accessories, the Puma x KidSuper Studios collab stands out with retro tailoring and playful combination of materials.
Nylon and suede are heavily employed for the iconic footwears at Puma including the Style Rider and King, finished with the signature doodle aesthetic of KidSuper Studios.
In conjunction with the release of the collab, KidSuper Studios and Puma present animated series “SCRAM”. Starring Usain Bolt, Héctor Bellerín, Jessie Reyez, Meechy Darko, Lolo Zouai, West Side Gun, and Lil Tecca.
The seven-episodes animation unfolds the life-changing adventure of three New York City kids who enter a secret laboratory below their neighbourhood bodega.
Swipe the gallery to take a look at the Puma x KidSuper Studios collaboration:
The Puma x KidSuper Studios collaboration is now available on puma.com and at PUMA KLCC, PUMA Sunway, PUMA Genting, PUMA Midvalley as well as selected retail stores, whereas PUMA Pavillion will be launching the collection in December 2020.
