The pursuit of pleasure with Coach x Tom Wesselmann
Let Coach show us how to truly have fun this summer.
Summer is all about having fun and no one gets more excited than Coach, who has just dropped the new Coach x Tom Wesselmann collection.
Inspired by the fun-loving and optimistic spirit of the brand, Coach partners with American pop artist Tom Wesselmann to incorporate his iconic graphic artworks into signature Coach silhouettes.
The result? A lipstick, flowers and retro-filled collection.
"Like my collections for Coach, Tom Wesselmann’s work is inspired by the extraordinary found in the everyday and the universal references that bring us together. Sensory and joyful, our collaboration is a tribute to the sense of pleasure Tom found in the process of creating. I’m very honored to have worked with his family to bring it to life, and proud to share his work with a new generation.”
- Stuart Vevers.
Captured by Juergen Teller, the Coach x Tom Wesselmann campaign stars Hari Nef, Kai-Isaiah Jamal and Manami Kinoshita, where the stars are cast in a set filled with colourful and vibrant masterpieces by Tom Wesselmann.
From graphic shirts to vivid embroidery, sequined motifs and smooth embossed leather, the collection focuses on signature Coach silhouettes like the Rogue, Cashin and Duffel bags.
To add a next-level sensorial experience, Coach also presents "The Pleasure Pursuit" (thepleasurepursuit.com), which is a digital space where you can literally dive into the world of Tom Wesselmann and discover the collection.
Within the space, you can also find social filters where you can play with Wesselmann’s motifs, and a series of “EduToks” on TikTok discussing Wesselmann’s life and work.
Click below to enter The Pleasure Pursuit
Shop the Coach x Tom Wesselmann collection now on www.coach.com.
