Earth Day 2022: What fashion is doing for a better Earth?

Here are some of the new sustainable initiatives and collections created in honor of Earth Day 2022 :

Among the novelties there will be the launch of the second ecological capsule collection by Karl Lagerfeld created in collaboration with the model and activist Amber Valletta . The brand creates an ethical and committed collection that features a selection of prêt-à-porter garments and chic accessories made with environmentally friendly materials, sourced with minimal environmental and social impact.

These include organic cotton produced without the use of harmful chemicals, recycled fibers that promote circularity and an alternative to cactus-derived leather, created by Desserto®. It is also good to remember that, in 2019, the brand had already joined the Fashion Pact whose initiative is to transform the fashion world according to three principles: biodiversity, protection of the oceans and climate.

Are you ready to leave for the next weekend with the eco-friendly Gucci trolley from the Gucci Off the Grid collection? In addition to sneakers, there is a complete collection of travel bags and money orders in recycled nylon.

For DSQUARED2, it will launch ONE LIFE ONE PLANET , the first collection designed to contribute to a more responsible fashion industry, on the one hand aimed at minimizing the environmental impact and on the other hand at maximizing the social impact. The pieces of the capsule are mainly made with organic cotton, recycled nylon and degradable elastane.

Giglio.com instead launches its first initiative on the occasion of Earth Day 2022, a sustainable project based on recovery and regeneration. More specifically, it is a collaboration with Risacca, a laboratory in southern Italy specialized in the reuse and recycling of fishing nets abandoned at sea. The platform thus promotes the Proudly re-made in Mediterraneo line, a collection of genderless eco-bags created thanks to the reuse of fishing nets.

Other brands such as Levi's , Replay , Oséree and Themoirè choose to focus on the use of natural dyes and recycled or regenerated materials.  

Levi's Fresh is the new line in pastel colors, with garments entirely made with natural dyes and WaterLess water saving techniques. Replay instead creates the Hyperflex Re-Used fabric, created thanks to the union of regenerated cotton and recycled polyester derived from the reuse of plastic bottles.

Oséree , swimwear brand, confirms its focus on sustainability with the SS 2022 collection, where it launches the “Sustainable Eco” swimwear line entirely produced with nylon regenerated from waste materials.

Already known for its attention to the environment in everyday life, Themoirè presents the new ARIA bag, inspired by bamboo reed forests and made of vegan and completely cruelty free material, with a bamboo fiber lining approved by FSC standards. (Forest Stewardship Council). The brand also collaborates with Tree Nation's Trees for Tribals India for the planting of new specimens of Bambusa vulgaris.

There are also brands that aim for a greener system trying to implement tree planting. For example GUESS , which with Guess Eco launches the global forest project Be (leaf) in Change , an initiative in collaboration with Treedom.

The brand, with a campaign aimed at both employees and customers, has committed to planting at least 5,000 trees. But this is not the only name involved in collaborating with Treedom, also Lampoo , the second-hand luxury e-commerce site, in view of the Earth Day 2022 tries to give its contribution by proposing a week dedicated to responsible shopping. All customers who place an order from the platform will in fact receive a tree as a gift from 18th to 24th April 2022.  

For jewels, Pomellato is not missing, choosing Earth Day 2022 to promote the Responsible Gold program, once again underlining its commitment to reducing the environmental impact in the creation of each of its pieces.

This program eliminates the use of mercury or cyanide during mining to preserve nature and renovate mining sites. DoDo is also at the forefront of Earth Day 2022 , renewing its support for the French social enterprise Tenaka. After having contributed to the reconstruction of a large part of the coral reef, the jewelry brand chooses, once again, to plant 300 new coral species in the protected area.

Last but not least, Vilebrequin , a luxury swimwear brand, collaborates with The Woolmark Company for the SS 22 by launching its first merino wool costume giving a sartorial twist to the entire collection.

Wool is one of the most important ecological fibers, 100% natural, biodegradable, completely renewable and, contrary to what one might think, thanks to its flaky structure it forms a water-proof and quick-drying shell.