Celebrate life’s beautiful moments with Maison FRED
A jewellery tribute to the sparkling life and sunlight of the French Riviera.
A visit to the French Riviera will forever be imprinted in one’s memories, thanks to the beauty of its picturesque landscapes, glistening waters and colour-perfect palette — a magical vista bathed in the eternal glow of golden rays.
With a deep connection to the Riviera, jeweller Fred Samuel’s legacy of almost 90 years has endured, immortalised through Maison FRED that reflects the character and vision of its founder. His warm and passionate spirit along with his love of light and joie de vivre make FRED The Sunshine Jeweller, a brand whose jewellery is imbued with a distinct identity.
Inspired by the world of the French Riviera, Maison FRED pays homage to all small and big moments of life alongside a rich stylistic heritage synonymous with unparalleled savoir-faire and technical expertise.
For its new campaign, the Maison emits its most precious light as The Sunshine Jeweller where the Freddies, the heroes of this happy tale, take centre stage.
Envision a dazzling day, from dawn to dusk, chasing after the sun with the Freddies: diving from a cliff into the crystal-clear waters of the azure sea, cruising down the breathtaking coastline in a convertible with the wind blowing through your hair and setting sail in the Mediterranean with the warmth of the sun gently caressing the skin before dancing with abandon as the sun sets into the horizon, lit up in a wash of beige, pink and orange shades.
Perfect partners of these shared instances of joy and pleasure, the Maison’s creations invite us to dive deep into life and embrace every moment and encounter under the FRED sun.
From Force 10 to Chance Infinie and Pretty Woman, Maison FRED’s Jewellery and High Jewellery ignite like stars shining on the Riviera at every turn of this campaign. Emanating emotions and intuition, the bejewelled beauties, crafted with exceptional craftsmanship, sparkle with magnetic appeal and an everlasting elegance that is at once relaxed and glamorous.
