The star is making her debut as the new global ambassador of Tiffany & Co. in the 2021 Tiffany HardWear Digital campaign.

The love affair between BLACKPINK&rsquo;s Ros&eacute; and Tiffany &amp; Co. isn&rsquo;t a secret as we&rsquo;ve seen her donning Tiffany&rsquo;s jewellery in music videos as well as several editorials before &ndash; but now, the two are making it official.

Tiffany &amp; Co. announces Ros&eacute; as its newest global ambassador, and the phenomenal South Korean artist is set to debut her new role in the 2021Tiffany HardWear digital campaign.&nbsp;&ldquo;I&rsquo;ve always loved wearing Tiffany jewellery. To be part of an iconic brand that has been part of my life for a long time makes it that much more special to me,&rdquo; says Ros&eacute;. &ldquo;I am very honoured and excited to be a part of the HardWear campaign and I can&rsquo;t wait for everyone to see it.&rdquo;

The Tiffany HardWear is a reinterpretation of an archival bracelet from the 1971 imbued with the edge and energy of New York City. Masterfully playing with tension, proportion and balance, the collection exhibits bold structures - the gauge links and industrial silhouettes &ndash; that capture an untamed, audacious spirit, and Ros&eacute; is the perfect fit to translate it into style.

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The 2021 Tiffany HardWear digital campaign will make its global debut across Tiffany&rsquo;s channels on Friday, April 23.

Rosé of BLACKPINK is the new global ambassador of Tiffany & Co.

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