Rosé of BLACKPINK is the new global ambassador of Tiffany & Co.

The love affair between BLACKPINK’s Rosé and Tiffany & Co. isn’t a secret as we’ve seen her donning Tiffany’s jewellery in music videos as well as several editorials before – but now, the two are making it official.

Tiffany & Co. announces Rosé as its newest global ambassador, and the phenomenal South Korean artist is set to debut her new role in the 2021Tiffany HardWear digital campaign. “I’ve always loved wearing Tiffany jewellery. To be part of an iconic brand that has been part of my life for a long time makes it that much more special to me,” says Rosé. “I am very honoured and excited to be a part of the HardWear campaign and I can’t wait for everyone to see it.”

The Tiffany HardWear is a reinterpretation of an archival bracelet from the 1971 imbued with the edge and energy of New York City. Masterfully playing with tension, proportion and balance, the collection exhibits bold structures - the gauge links and industrial silhouettes – that capture an untamed, audacious spirit, and Rosé is the perfect fit to translate it into style.