<p><span>Take a look at the series of photographs and window displays that highlight the brand's iconic golden beads.</span></p>

<p style="font-weight: 400; text-align: justify;">One of the icons at Van Cleef &amp; Arpels, the Perl&eacute;e, has been given a new lease on life. The latest update sees the Parisian jewellery house once again championing its legendary golden bead motif and referencing the unsung gems in its catalogue, notably the Philippine ring whose combination of ornamental stones and diamonds in bold configurations remains unmatched.</p>

<p style="font-weight: 400; text-align: justify;">To enhance the collection&rsquo;s visual universe, the jeweller has tapped frequent collaborators Erik Madigan Heck and Arthur Hoffner for another exciting project. Bringing with them an established understanding of the collection and respect for the brand&rsquo;s history, the two artists have reimagined the Perl&eacute;e in a string of photographs and window displays.</p>
<p style="font-weight: 400; text-align: justify;">Heck, for starters, opted to shine a light on the play of colour and roundness akin to the Perl&eacute;e style. The renowned photographer looked to Van Cleef &amp; Arpels&rsquo; graphic decors and perspective effects to capture a series of high-contrast portraits demonstrating the joyful spirit of the collection and the result is nothing short of breathtaking.</p>

<p style="font-weight: 400; text-align: justify;">&ldquo;For the Perl&eacute;e collaboration, I wanted to reintroduce Van Cleef &amp; Arpels&rsquo; collection to the public within its historical context but with a modernist approach that sets it apart from the whimsical, fairy-tale aesthetic of the high jewellery&mdash;to keep it fresh and contemporary, with a hint to the 1960s cut- out illustrations,&rdquo; says Heck in a statement.</p>
<div class="page" title="Page 71">
  <div class="layoutArea">
    <div class="column">
      <p style="text-align: justify;"><span>Meanwhile, Hoffner, whose relationship with the house began in 2019, has devised new installations that bring forth the elements of balance and suspended movement. The displays combine spheres, aluminium tubes and blocks of marble, and feature delicate coloured beads seemingly drifting along multi-dimensional pathways.</span></p>
    </div>
  </div>
</div>

<p style="font-weight: 400; text-align: justify;">The decor, suffused with warmth and contrast via its pink, blue and gold juxtaposition, has also inspired a 3D animated film developed by the brand in partnership with the award-winning artist. These unique installations are set to adorn the exterior and interior windows of Van Cleef &amp; Arpels boutiques around the world.</p>

Van Cleef & Arpels reteams with Erik Madigan Heck and Arthur Hoffner for the new Perlée

Tags

Related Articles

Watches & Jewellery

Van Cleef & Arpels reminisces Jacqueline Kennedy's impeccable style with new earrings

Watches & Jewellery

What’s love got to do with Van Cleef & Arpels?

Watches & Jewellery

The whimsical universe of Van Cleef & Arpels reinterpreted by 3 artists

Recommended posts for you

Arts, Culture & Lifestyle

LOFF After Hours: Treat yourself to festive menus and holiday stay in KL

Fashion

Greater Heights: Heels that complete your collection

Watches & Jewellery

Gilt Trippin’: Timepieces with exquisite gold embellishments

Personalities

Exclusive: aespa on their love for Chopard, Whiplash comeback and more

Watches & Jewellery

Samsung Galaxy Watch 7: The everyday hero of smartwatches

Fashion

Coach spreads the holiday joy all across Malaysia with immersive pop-ups

Fashion

Byeon Woo-seok joins Cartier as brand ambassador

Fashion

UNIQLO: C Curated Picks by Clare Waight Keller