The sister duo talks about their creative process, luxury, and their private life.

Mary-Kate and Ashley Olsen have always been in the celebrity spotlight. Whether it be starring in classics like New York Minute and Full House or producing quiet luxury at The Row, the twin sisters have solidified themselves as pop culture and style icons. Though the two have been mainstays in both Hollywood and the fashion world, they, like secret sister Courtney Taylor Olsen, maintain a relatively low-key profile despite their decade-long success. In an all new interview with i-D magazine, the sisters discuss their powerhouse label The Row and staying out of the spotlight.

27581266_149412395756500_5496193795273785344_n.jpg

Towards the beginning of The Row&#39;s inception, the sisters wanted to be detached from the brand&mdash;shifting the focus to the clothes themselves rather than its celebrity creators. &quot;We didn&#39;t want to be in front of it, we didn&#39;t necessarily even want to let people know it was us,&quot; Ashley said. &quot;It was really about the product, to the point where we were like: Who could we get to front this so that we don&#39;t have to?&quot; This covert approach certainly translates into the ethos of the brand and differs greatly from other celebrity-centric ventures like Yeezy or Tommy x Zendaya.

&quot;We&rsquo;re quite petite people, and we do collect couture,&quot; Mary-Kate continued. &quot;We have a love for design and there weren&rsquo;t any pieces we could really wear because the product would wear you. That was another thought as we started The Row. Every season you become a little smarter. You learn something new. You push yourself. You push your teams to explore, to dig deeper or wider.&quot;

oslen 1 copy.jpg

The conversation with the sisters also covered their perfection-focused creative process. &quot;I think the reason we do fashion is to constantly try to fix our imperfections,&quot; Mary-Kate said. &quot;And you have next season to do that. But it&#39;s also our job to find every imperfection in there to make sure that we&#39;re constantly pushing ourselves and training our eyes and making sure everyone is served. Just evolving and learning.&quot;

Gigi Hadid also vouched for the sisters&#39; work ethic, stating that, &quot;When you go into their office and you see their desks you can tell that they work there. They&rsquo;re there every day, and their desks are within and amongst the people that work with them at the office. I really respect that.&quot;

What started as a minimal white t-shirt has turned into one of fashion&#39;s leading luxury houses. Though the New York brand does not boast the same energy as the enigmatic designs of Gucci or Versace, the Olsens have certainly cemented themselves within the modern fashion lexicon with The Row and have taken a unique approach in a logo-mania and celebrity-focused culture.

Mary-Kate and Ashley Olsen talk about The Row and staying out of the spotlight

Tags

Related Articles

Fashion

Here are how Balenciaga, Coach, Versace and more brands celebrate Pride Month 2021

Personalities

5 minutes with Jung Soo-jung, Chae Soo-bin and Jang Ki-yong of Netflix’s Sweet & Sour

Watches & Jewellery

Anya Taylor-Joy, Tracee Ellis Ross and Eileen Gu join Tiffany & Co.

Recommended posts for you

Fashion

The LV x Murakami re-edition is a joyful start to 2025

Dining

Welcome the Year of the Snake at Sushi Shinjiru

Beauty

It’s Giving Party: the prettiest beauty picks for this holiday season

Beauty

Holiday Gift Guide: 2024 beauty advent calendars that are worth the splurge and wait

Fashion

Strings Untied: Breaking barriers with model Fallon

Arts, Culture & Lifestyle

LOFF After Hours: Treat yourself to festive menus and holiday stay in KL

Fashion

Greater Heights: Heels that complete your collection

Watches & Jewellery

Gilt Trippin’: Timepieces with exquisite gold embellishments