Ferragamo’s Hug Bag and Ballerina Flats are the season’s chicest picks to invest in
One is a modern icon dreamed up by Maximilian Davis, and the other embodies Ferragamo’s shoemaking heritage and artistry.
The fashion renaissance at Ferragamo continues as creative director Maximilian Davis brings new energy and creativity with each collection, rediscovering the House’s legacy through a kinetic, current lens. For Autumn/Winter 2024, he looks back to the 1920s, Ferragamo’s decade of inception, to explore a sartorial expression of freedom.
“In the Twenties, as a response to the world that surrounded them, people created their own spaces through speakeasies,” Davis explains. “They were hiding what they were wearing until they were safe.” Disguise and protection are central to this collection. Think utilitarian uniforms like flannel blazer, cashmere cape and leather coat layering over what’s underneath: organdie dress, sheer blouse, tasselled mini and sequinned gown.
This nuanced collection is completed with two key accessories: the Hug Bag and the Ballerina Flats. One is a modern icon dreamed up by Maximilian Davis, and the other embodies Ferragamo’s shoemaking heritage and artistry.
Debuting as part of Ferragamo’s Autumn/Winter 2023 collection, the Hug Bag gets its name from the gesture of affection that brings two hearts closer. Supple and structured at the same time, it is defined by the symmetrical straps with Gancini hardware closures, embracing the front panel like a hug. This season, the Hug Bag arrives in new materials and colourways, including calfskin in burnt ochre as well as pony skin and fuzzy felt in olive green. The available variations range from a crossbody that doubles as an evening clutch to a tote bag as a daily spacious carryall.
The meticulous crafting of each Hug Bag begins with only the finest leather tanned and processed in Italy. Precision and durability are key here. The skilled artisans cut the leather according to the pre-designed models and technical drawings with the support of cutting machines and eventually assemble each section with elements like handles, zippers, closures, charms and bottom studs.
Long before the term “balletcore” was even invented, in 1954, Salvatore Ferragamo designed his first pair of Ballerina Flats that have since become an emblem. This ultra-feminine silhouette is now reimagined with a pleated square toe for greater wearability and in a kaleidoscopic wardrobe. The footwear retains softness with a Nappa leather upper and knurled rubber sole. Its grosgrain elastic strap promises a comfortable, secure fit while the Vara bow with the new Ferragamo buckle adds a recognisable touch.
