Jonathan Anderson’s LOEWE Autumn/Winter 2024 pre-collection campaign is here
LOEWE’s Autumn/Winter 2024 pre-collection is all about imaginative explorations where scale plays a starring role. And what better place to present the amazing vision — with creative director Jonathan Anderson questioning the idea of perspective — than the picturesque Bekonscot Model Village, a miniature wonderland steeped in history?
The campaign features a slew of actors including Kit Connor, 070 Shake, Lesley Manville, Alison Oliver, Archie Madekwe, Dan Levy, Enzo Vogrincic and Sophie Wilde, along with Jonathan Anderson's nephew, Alfie Anderson, who exude a dash of distinguishable edge that is synonymous with LOEWE.
Renowned photographer Juergen Teller conveys the essence of the brand through candid yet evocative photographs, with each of them presenting a poetic expression brimmed with a sense of familiar excitement. The models, effortlessly combining theatricality with humour, strike poses that are nothing short of captivating.
For instance, Sophie Wilde, perched atop castle walls, playfully clutches the denim Squeeze Bag, while Alison Oliver submerges herself in a pond, unabashedly flaunting the Flamenco Purse. Enzo Vogrincic, defying gravity in his corduroy ensemble, balances precariously over a train tunnel, his grip on the Flamenco Backpack as unwavering as his style. And who can resist the spellbinding image of 070 Shake, a small deer majestically perched atop her head, while Lesley Manville loses herself in the embrace of a large sunflower, all while clutching the iconic Squeeze Bag.
Of course, LOEWE’s renowned bags, such as the Puzzle and Hammock, are part of the collection, which features a wide variety of sizes and shapes, as well as structural bows and drapes. New, softer versions of these bags are juxtaposed against the miniature settings to emphasise their size.
This LOEWE campaign, with its genuine magnetism and intriguing quirks, transports viewers to a limitless realm of creativity where every image opens up a new world, telling a story of style, beauty and the boundless ponder that lies in the interplay of scale.
Visit loewe.com to discover more.
