When Gong Yoo was spotted at Louis Vuitton Men’s Spring-Summer 2025 show, the internet and fans believed this could mean a collaboration was on the way. And they were right: Gong Yoo is Louis Vuitton’s latest House Ambassador.
Gong Yoo made his first breakthrough with the series Coffee Prince, he then skyrocketed to global stardom with the thriller Train to Busan and the fantasy romance Goblin, both released in the same year. The actor once expressed that the crime drama Silenced, based on true-life events, is the work that affirmed himself as an actor and storyteller.
Known for his talent and range, Gong Yoo is also a familiar face within the Louis Vuitton family. He has been seen at the house’s major events – from men’s shows to the opening of the Louis Vuitton Maison Seoul– and he fronted the global LV Tambour Horizon watch campaign. Most recently, Gong Yoo showed up at the Louis Vuitton Men’s Spring-Summer 2025 show in a blazer-and-jeans look, completed with a Speedy bag.
Now, as House Ambassador, Gong Yoo will lend his unique style and influence to Louis Vuitton’s creative and innovative initiatives, continuing to inspire and connect with audiences around the globe.
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