Rosé stars in the latest Tiffany & Co. HardWear campaign
The star continues where her 2021 Tiffany HardWear campaign left off, bringing her usual verve and energy to the striking new pieces.
Tiffany & Co. has just released new pieces in their famed HardWear collection, and at the helm of this new chapter is their global ambassador, Rosé of Blackpink.
In a series of intimate and powerful portraits, Rosé dons the new diamond-intensive pieces, all of which feature the HardWear's iconic gauge link motif. The highlight of the collection, as worn by the star, is a new necklace and bracelet that features links made of black titanium, 18k rose gold, and diamonds, which will debut this July. Rosé also wears another standout piece, the first full pavé diamond styles in the HardWear collection, which will debut in November.
The campaign — which was shot by famed fashion photographer Mario Sorrenti — was purposely shot in a stark, reductionist space, something that highlighted the boldness of the HardWear's industrial aesthetic.
Launched in 2017, the Tiffany HardWear collection was an instant favourite amongst celebs and fashion acolytes — not least because of its edgy design and gender-neutral aesthetic. The collection took inspiration from an archival piece from the Tiffany Archives, a unisex bracelet made in 1971 that embodied its wearer's strength and spirit, as well as the inimitable soul of New York.
